October 19, 2015

In our world of shrinking attention spans, and consumption based off 140-character spurts, it should be no surprise that people prefer to read content that isn’t time-consuming. So it surprises me that serialization took so long to really blow up. In 2014, more than 14 million stories were shared serially on Wattpad, truly showing that while people still love to read, they prefer to consume the information in smaller bites.

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